Useful thinking for care marketers
Articles, newsletter editions, resources and recordings on attracting self-funding families and converting enquiries. Two new articles a month, one newsletter a week.
Why self-funding families are not finding you (and what to do first)
You run a good home. Your care is strong. But private-pay growth has stalled. That is not a care problem. It is a sales and marketing problem, and it starts in three places.
SEO, AEO and GEO: what care marketers actually need to know
Three acronyms, one aim: being found and being chosen when families look for care. Here is how they relate and where to spend your effort.
The showround is where families decide. Here is how to run one.
Marketing brings the family to the door. What happens in the next forty minutes decides whether they move in. A practical structure for managers.
Newsletter: the one thing to check on your Google Business Profile this week
A sample edition of our weekly newsletter for care marketers. One practical thing, one example, one question to ask your team.
Resource: the enquiry follow-up checklist
A one-page checklist for what to do in the two weeks after a family enquires. Print it, stick it by the phone.
Webinar recording: attracting self-funding families in a tough market
A 40-minute recording with Sally Rasmussen on positioning, fees transparency and the enquiry journey. Slides available.
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
- The one field on your Google Business Profile that most homes leave empty
- A follow-up message that families actually reply to
- What a fees page should say (and what it should not)
Prefer a conversation?
If you would rather talk than read, Sally will happily spend 30 minutes on your occupancy mix.