Most admissions are won or lost in the fortnight after the first enquiry. This checklist gives your team a simple rhythm.
Day 0
- Answer the call, or return it within the hour
- Record the enquiry: who, why, urgency, funding, next step
- Send a warm email with the brochure and a showround offer
Day 1 to 3
- Call to confirm the showround or to check in
- Send one useful piece of information they asked about
Day 7
- Follow up the showround with a personal note
- Answer any open questions about fees or funding
Day 14
- Final check-in, with a clear, no-pressure next step
- Record the outcome, whatever it is
The full version, with scripts, is part of our Enquiry Management and Conversion work.