Owners, directors and the people doing the marketing
If you are responsible for occupancy in a care group, this is written for you. Readers include owners and directors of care groups, home managers who have inherited marketing, and in-house marketers who want a sector peer.
What you get- One practical thing to do, in under an hour
- One real example from a care group we work with
- One question to ask your team
- Occasional longer reads and recordings
Previous editions are collected in the Insights library under Newsletter.
What an edition looks like
The one thing to check on your Google Business Profile this week
Open the profile for one of your homes and scroll to services. If it says 'Care home' and nothing else, you are missing the easiest visibility improvement available.
Do this: add every care type you are registered for, in the words families use.
Example: a group we work with added dementia, respite and nursing care to four profiles. Within weeks they appeared for searches they had never shown for.
Ask your team: when a family asks 'do you do respite?', what do we say? Does it match the website?
Rather talk it through?
Sally will spend 30 minutes on your occupancy mix and what to fix first.