Social media that builds trust in your community
We manage your social media to build trust and reputation in your community, sharing the stories and insights that reassure families about choosing your care.
What we usually find
Care home social media is often a stream of cake photos with no plan and no link to occupancy. Or it is silent for weeks because nobody has time. Neither builds confidence.
What changes
A content plan that reflects your ethos, shows real life in your homes and reaches the families, professionals and local community who influence admissions.
What the work involves
Content planning
Monthly themes and a calendar per home, aligned with campaigns, events and the wider marketing plan.
Storytelling
Resident stories, staff profiles, activities and community involvement, produced with consent and care.
Channel management
Posting, community management and response handling on the channels that matter locally, usually Facebook, Instagram and LinkedIn.
Community trust
Engaging with local groups, professionals and partners, not just broadcasting.
Paid social
Available where appropriate for recruitment or specific campaigns. Scope and budget confirmed before we include it.
Measurement
Reach, engagement and, where trackable, enquiries influenced by social activity.
Why this matters in care
Families check a home's Facebook page before and after a showround to see what really happens there. Consistent, honest content reassures them. Local professionals and community groups also follow, and refer.
How it fits
Social media runs continuously within the partnership, using photography, stories and campaigns from the wider programme. We can also coach your own team to run channels well.
Sally is a very knowledgeable and experienced marketer with hands on experience in the care sector and it shows.
Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.
Questions about social media marketing
Which platforms should we be on?
Do you offer paid social?
Can our managers still post?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about social media marketing
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.