Photography and video that show real people and real places
Families can tell stock imagery from the real thing in a second. Real photography of your homes, your staff and your residents (with consent) does more for trust than any amount of copy.
What we usually find
Many care websites use the same library images of smiling models and generic lounges. They tell families nothing and can make a genuinely good home look interchangeable.
What changes
A bank of authentic photography and video, planned around how it will be used: website, brochures, social channels, adverts and enquiry follow-up.
What the work involves
Shoot planning
Shot lists by home, consent processes, timing around the daily rhythm of the home and the people involved.
Photography
Rooms, communal spaces, gardens, food, activities, staff and, with consent, residents and families.
Showround reels
Short walk-through video for social channels, adverts and enquiry follow-up emails.
Testimonial video
Family and staff stories recorded with care and edited for website and social use.
Drone and exterior work
Where useful, to show location, grounds and access.
Delivery and usage
Organised libraries, edited formats for each channel and clear usage rights.
Why this matters in care
Choosing a home is a visual decision as much as a rational one. Real images let families picture their relative there. Video showrounds also help families who live far away or cannot visit quickly.
How it fits
Photography and video are usually scheduled as part of website or campaign work and refreshed within the partnership as homes change. We coordinate the photographers and videographers we work with.
A website and message that finally explained why families should choose them
A well-regarded nursing home with a website that said nothing specific. A messaging framework and a new site changed the conversation with families.
Our approach to marketing had been scattergun at best and we didn't have a clear goal or message. Now we have both.
Questions about photography and video
How do you handle consent?
Can you shoot across several homes?
What do we receive?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about photography and video
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.