SEO for care homes: found by the families who are searching
Search Engine Optimisation is the work that helps your homes appear when someone in your area types 'care homes near me' or 'dementia care in Harrogate'.
What we usually find
Local searches for care are high-intent. A family searching tonight may be visiting homes this weekend. If your homes do not appear in the map results and the first page, that family is visiting someone else.
What changes
Steady, measurable growth in the visibility of each home for the searches that matter locally, and more enquiries from families who found you on their own.
What the work involves
Technical foundations
Site speed, mobile experience, indexing, structured data and the fixes that stop search engines understanding your site.
Useful content
Pages and articles that answer the questions families search for, written for people first.
Local search
Location pages for each home, consistent name, address and phone details and local relevance signals.
Google Business Profiles
Set-up, optimisation, review management and posting for every home.
Care directories
Accurate, complete listings on the directories families and professionals use, including carehome.co.uk and the CQC.
Measurement
Rankings, map visibility, organic traffic and, most importantly, organic enquiries by home.
Why this matters in care
Care search is local and intent-driven. A family's search often starts with a condition ('nursing care for Parkinson's') or a location, and moves quickly to a shortlist. SEO for care means being present at each of those steps with information that is accurate and reassuring.
How it fits
SEO is continuous rather than a one-off project. Within the partnership it runs alongside content, website improvements and paid search, with a monthly report by home. We do not promise rankings; we report what changed and what we did about it.
From local authority reliance to a steady flow of self-funding enquiries
A family-owned group with strong care and weak marketing. Within a year of joined-up work, self-funding enquiries were the norm rather than the exception.
Sally is endlessly enthusiastic and knowledgeable. Today, we're seeing a steady increase in occupancy each week.
Questions about SEO
How is SEO different from AEO and GEO?
How long before we see results?
Do you guarantee first-page rankings?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about SEO
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.