Brochures and design that support the conversation, not just the shelf
A brochure is what a family takes home after a showround and what they show the rest of the family. It should answer the questions they forgot to ask and make the next step easy.
What we usually find
Many care brochures are expensive, quickly out of date and say nothing that the website does not. They get handed over and never opened again.
What changes
Printed and digital collateral that is consistent with your brand, useful in family conversations and easy to keep current.
What the work involves
Brochures
Group and individual home brochures, with fees inserts and care type leaflets that can be updated separately.
Printed collateral
Welcome packs, admission guides, showround folders and signage.
Campaign assets
Print and digital adverts, event materials and direct mail.
Brand consistency
Everything designed from the same brand guidelines and messaging framework.
Usefulness
Content structured around what families ask on and after a showround, agreed with your managers.
Production
Print management, digital PDFs and formats for email follow-up.
Why this matters in care
Care decisions involve several family members, not all of whom visit. A clear, honest brochure is often how the decision is shared and discussed. It also gives your team a structure for the showround conversation.
How it fits
Design work is delivered as part of brand and website projects and kept current within the partnership. We can also design one-off pieces where your brand is already established.
Sally is a very knowledgeable and experienced marketer with hands on experience in the care sector and it shows.
Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.
Questions about brochures and design
Do families still want printed brochures?
How do we keep fees current?
Can you work with our existing printer?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about brochures and design
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.