Marketing coaching and support for your own team
Some groups want everything delivered. Others have a marketer or an enthusiastic manager who needs direction, skills and someone to hold the plan. We work both ways.
What we usually find
In-house care marketers are often working alone, with no sector peers, a broad brief and little senior time. Plans drift. Suppliers pull in different directions. Good intentions are not enough.
What changes
An internal team with a clear plan, growing skills, regular accountability and a coordinated set of suppliers, supported by people who have done the job in care.
What the work involves
Ongoing planning
Quarterly plans and monthly check-ins so activity stays tied to occupancy priorities.
Skills development
Practical coaching in the areas your team needs: content, social, search, campaigns, reporting.
Accountability
A regular rhythm of review that keeps the plan moving and surfaces problems early.
Coordination
Working with your existing suppliers, designers, web developers and printers so they follow one strategy.
Templates and tools
Planning templates, reporting formats and processes your team can own.
Senior support
Access to experienced care marketers for the decisions that are hard to make alone.
Why this matters in care
Care marketing has its own rules, from consent and safeguarding to CQC language and the realities of local authority mix. Coaching from people who have marketed care homes in-house shortens the learning curve considerably.
How it fits
Coaching and team support are built into the partnership, and the balance between what we deliver and what your team delivers can change as their confidence grows.
Sally is a very knowledgeable and experienced marketer with hands on experience in the care sector and it shows.
Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.
Questions about marketing coaching and team support
Is this for marketers only?
How often do we meet?
Can this replace an agency?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about marketing coaching and team support
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.