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Home / AI Policy

Our AI policy

How we use AI tools, and how we do not, in work for care groups.

What we use AI for

Research, drafting first versions, analysing search data and checking how AI tools describe our clients' homes.

What we do not do

We do not publish AI-generated copy without human editing. We do not use AI to fabricate testimonials, figures or imagery of real people. Photographs of clients' homes are real.

Client data

We do not upload client enquiry data or personal information to public AI tools.

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Publication of this policy to be confirmed by the client.