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Home / How We Help / Work With Us / Website and Messaging Project

Website and Messaging Project (Entry project)

A defined engagement to strengthen online presence and generate enquiries.

Who it is forCare groups whose website is not producing enquiries, is hard to update or no longer reflects the homes and services they offer.
TimescaleTen to fourteen weeks
InvestmentFixed fee, scoped by number of homes and pages
The problem

What this project addresses

A brochure website that describes care in general terms, hides fees and contact routes and gives families no reason to choose you. Traffic arrives and leaves without enquiring.

Scope

What is included

  • Messaging framework and proposition for the group and each home
  • Site structure planned around family journeys and search
  • Copy for every page, written by our care copywriters
  • Design and development on a platform your team can manage
  • Photography planning and, where needed, shoots
  • Enquiry paths with tracking on calls, forms and bookings
  • Launch, redirects, search set-up and team training
Deliverables

What you receive

  • Messaging framework document
  • Complete, launched website with per-home pages
  • Photography library
  • Analytics and enquiry tracking configured
  • Training and documentation
Process

How it runs

  1. Discovery

    Messaging workshop, research and audit of the current site.

  2. Structure and copy

    Sitemap, wireframes and copy for review.

  3. Design

    Visual design for key templates, then the full site.

  4. Build

    Development, content loading, testing on real devices.

  5. Launch and handover

    Redirects, search set-up, training and a 30-day check.

Client inputs

What we need from you

  • Brand assets and approved client evidence
  • Current site access and analytics
  • Time from managers for content and photography
  • Sign-off at each stage from a single decision-maker

Our approach to marketing had been scattergun at best and we didn't have a clear goal or message. Now we have both.

Alex MacFarlaneDirector

Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.

Louis MacWilliamDirector
FAQ

Questions about this project

Do we have to change platform?
Not necessarily. We recommend what fits your team and budget.
What about SEO after launch?
The site launches search-ready. Ongoing SEO, AEO and content are part of the partnership.
Can you write all the copy?
Yes. That is usually the best way to keep the messaging consistent.

Ask about the Website and Messaging Project

Final names, boundaries, pricing and timescales are confirmed in a proposal. Tell us about your homes and we will send one.

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