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The ongoing marketing partnership for ambitious care groups

One relationship covering strategic direction, coordinated delivery across digital and offline channels, and enquiry conversion support for your team.

01

Strategic direction

Objectives, positioning and a plan by home, reviewed quarterly. Strategy leads, activity follows.

02

Coordinated delivery

Websites, search, content, social, email, PR and print delivered to the plan, by us and by suppliers we coordinate.

03

Enquiry conversion support

Process, CRM, training and coaching so that your team converts more of the enquiries the marketing produces.

How it works

From first conversation to quarterly review

  1. Discovery and onboarding

    Access, data, homes, people and objectives. We visit the homes, speak to managers and understand the numbers before we recommend anything.

  2. Priorities and planning

    A 12-month plan with quarterly priorities by home, budget split and the order of work. Agreed with you, written down.

  3. Division of responsibilities

    What we do, what your team does, what suppliers do. Clear owners for every line of the plan.

  4. Working with your team and suppliers

    We coordinate designers, developers, printers and in-house marketers so that everyone follows one strategy.

  5. Communication

    A named lead, a monthly working session, a shared plan and quick answers in between. You always know what is happening and why.

  6. Reporting and reviews

    Monthly: enquiries, showrounds, admissions and conversion by home and by source, plus what each channel did. Quarterly: what we learned and what changes.

Evidence

What clients see

The partnership is judged on enquiries, conversion and occupancy mix, reported monthly by home. Here is what one director told us within the first year.

Sally is endlessly enthusiastic and knowledgeable. Today, we're seeing a steady increase in occupancy each week.

ALDirector
Read the case study
monthly review meeting
Where we can start

Three bounded first engagements

If you would rather begin with a defined project, each of these has a fixed scope, deliverables and timescale, and each leads naturally into the partnership if you want it to.

Foundation Sprint

Marketing Review and Action Plan

A defined diagnostic engagement to establish what needs to change and where to start.

About this project
Entry project

Website and Messaging Project

A defined engagement to strengthen online presence and generate enquiries.

About this project
Online or face to face

Enquiry Conversion Review

A defined review identifying where interest is lost, with recommendations for follow-up and showrounds.

About this project
FAQ

Partnership questions

Who is the partnership for?
Care groups with two to eight homes whose directors want more self-funding enquiries and better conversion, and who are ready to act on evidence. It works best where one senior person owns the relationship.
What does it cost?
A monthly investment agreed against a plan, reviewed quarterly. Media spend is separate and paid directly. We confirm figures in a proposal because the right plan varies by group.
What is the minimum term?
Contract terms are confirmed at proposal stage. Strategy work takes time to show in occupancy, so we ask for a realistic commitment and review at each quarter.
Do we have to use all seventeen services?
No. The strategy decides the mix. Most groups use a core of search, content and enquiry support, with projects added as priorities change.
Can we keep our existing suppliers?
Yes. We coordinate with them so that everyone follows one plan.
How do we start?
With a conversation, then either the Marketing Review and Action Plan or straight into discovery and onboarding if your priorities are already clear.

Ready to talk about the partnership?

A 30-minute call with Sally. We will tell you plainly whether the partnership fits, or whether one of the entry projects is the better first step.

Let's TalkorHow We Help