PR and community engagement that builds local reputation
Care homes are local businesses with local reputations. PR and community work make sure the story people hear about you is the true one.
What we usually find
Good homes often have wonderful stories that nobody outside the building ever hears. Meanwhile, one negative story travels quickly. Reputation is left to chance.
What changes
A steady flow of positive, genuine stories in local media and the community, relationships with the people who refer, and events that bring families through the door.
What the work involves
Stories
Finding and telling the real stories from your homes: residents, staff, milestones and community links.
Local media
Relationships with local press, radio and online outlets, with releases and features that are actually newsworthy.
Community relationships
Links with GPs, hospitals, social prescribers, churches, schools and local groups who influence care choices.
Events
Open days, coffee mornings, dementia information sessions and community events, planned to generate enquiries as well as goodwill.
Coordinated campaigns
PR aligned with social media, email and paid activity so each story works across channels.
Realistic expectations
Coverage cannot be guaranteed. We commit to the stories, the relationships and the follow-through.
Why this matters in care
Word of mouth remains the strongest referral route in care. PR and community engagement are how you influence it deliberately. They also create the third-party mentions that support search and AI visibility.
How it fits
PR and community work run continuously within the partnership and feed content to social, email and the website. Individual campaigns and events can also be delivered on their own.
Sally is a very knowledgeable and experienced marketer with hands on experience in the care sector and it shows.
Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.
Questions about pr and community engagement
Can you help with a crisis?
Do you attend events?
How do you measure PR?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about PR and Community Engagement
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.