Care home websites built around the family journey
Your website is the showround before the showround. It needs to answer the questions families are asking at 11pm, and make the next step obvious.
What we usually find
Many care websites are built as brochures. They look pleasant, say very little that is specific, bury fees and contact routes, and give a worried daughter no clear next step. The result is traffic without enquiries.
What changes
A website that presents each home clearly, answers the practical questions, shows real people and places, and guides families to call, book a visit or make an enquiry. One that your team can update without calling a developer.
What the work involves
Planning and site structure
Pages, navigation and content mapped to how families search and decide, for the group and for each home.
Family journeys and enquiry paths
Clear routes to call, book a showround, request a brochure or ask a question, with tracking on each.
Copy
Written by our care copywriters from your messaging framework, with the questions families actually ask answered on the page.
Design and development
Accessible, mobile-first design and a build on a platform your team can manage. Fast, secure and search-ready.
Imagery
Real photography and video of your homes and people, planned alongside the build.
Practical management
Training, documentation and ongoing support so the site stays current after launch.
Why this matters in care
Families compare three or four homes online before they visit any. Clear fees guidance, room details, activities, staff and what a typical day looks like all reduce the fear of the unknown. A website that does this well brings better-qualified enquiries, not just more of them.
How it fits
A website is usually delivered as a defined project, the Website and Messaging Project, then maintained and improved within the ongoing partnership as search, content and enquiry data tell us what to change.
From local authority reliance to a steady flow of self-funding enquiries
A family-owned group with strong care and weak marketing. Within a year of joined-up work, self-funding enquiries were the norm rather than the exception.
Sally is endlessly enthusiastic and knowledgeable. Today, we're seeing a steady increase in occupancy each week.
Questions about care website design and development
Which platform do you build on?
How long does a care website take?
Can we keep our existing content?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about care website design and development
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.