Care marketing from people who have done the job in care
Fearless Marketing was founded by Sally Rasmussen after years marketing care homes from the inside. Everyone on the team has hands-on care sector experience. We work only in care.
Sally Rasmussen
A care marketing specialist with many years of experience both in-house and agency side, and the powerhouse behind Fearless Marketing.
Sally has managed in-house care marketing and understands the operational pressures behind every marketing decision: the manager who is also the salesperson, the fee rise that has to be explained, the local authority contract that keeps the lights on but not the margin.
She founded Fearless Marketing because good homes were losing self-funding families to homes that were simply better at explaining themselves. That still drives the work.
Every empty bed is a missed opportunity to change someone's life. Good marketing fixes that.Talk to Sally
Small team, care sector throughout
Founder expertise with the delivery capability to run a full programme across a care group.
A care marketing specialist with many years of experience both in-house and agency side. Sally has managed care marketing from inside the business and understands the operational pressures.
Content, social media and campaign delivery across client homes, with hands-on care sector experience.
Research, reporting and digital delivery, supporting search, profiles and enquiry tracking for client groups.
Specialists we bring in when the plan needs them
We keep the core team small and bring in trusted specialists for photography, video, development, design, print and PR. We brief them, coordinate them and remain accountable for the result.
- Photography and video. Specialist care photographers and videographers who understand consent, dignity and the rhythm of a home.
- Web development. Developers we have worked with across multiple care websites, building on platforms your team can manage.
- Design and print. Designers and printers for brochures, signage and campaign collateral.
- PR and media. Local media specialists for regions where we do not have direct relationships.
Where the team spends its time
How clients experience us
Sector expertise
Everyone on the team has hands-on care sector experience. There is no onboarding delay while we learn what a CQC rating means.
Care only
We work exclusively in the care sector. It keeps our thinking sharp and our examples relevant.
Lived experience
Sally has managed in-house care marketing and knows the operational pressures behind every marketing decision.
Results, not vanity
We measure enquiries, conversions and occupancy. Likes and impressions are noted, not celebrated.
Flexible
From full delivery to coaching your own team, the arrangement follows your needs, not our preferences.
Direct
Refreshingly direct and straight talking, as one client put it. We tell you what we see.
How we work
Look first
Mystery shopping, data and conversations before recommendations.
Decide together
Priorities agreed with directors and managers, written down.
Deliver and coordinate
By us, by your team and by suppliers, to one plan.
Measure and adjust
Monthly reporting by home. Quarterly reviews that change the plan.
What our clients say
Let's talk
A 30-minute conversation with Sally about your homes, your occupancy mix and what you have tried.