Email marketing that keeps you in the conversation
Most families do not decide on the first call. Email keeps you present, useful and easy to come back to while they weigh up their options.
What we usually find
Enquiries that do not convert immediately are often forgotten. A family who was not ready in March may be ready in June, and by then they have forgotten your name.
What changes
Planned email that nurtures enquiries, keeps professionals informed and turns your community of families and partners into a source of referrals.
What the work involves
Audience planning
Segments for enquiring families, current families, professionals and community contacts, with consent handled correctly.
Enquiry follow-up sequences
Timed, helpful messages after an enquiry or showround that answer common questions and invite the next step.
Newsletters
Regular updates from the group or from each home, with stories, news and practical information.
Nurture campaigns
Content series for families researching care, such as funding, choosing a home and moving in.
Content
Written by our copywriters, using photography and stories from the wider programme.
Measurement
Opens, clicks and, most importantly, replies, bookings and admissions linked back to email.
Why this matters in care
This is the email marketing service we provide for care groups. It is separate from our own weekly newsletter for care marketers, which you are welcome to join from any page.
How it fits
Email runs within the partnership alongside enquiry management, so follow-up is coordinated with your team's calls and CRM rather than duplicating them.
Sally is a very knowledgeable and experienced marketer with hands on experience in the care sector and it shows.
Sally is refreshingly direct and straight talking for a marketing person. At the same time, she's easy to work with and fully engaged with the trials and tribulations of the board.
Questions about email marketing
Which email platform do you use?
Is this GDPR compliant?
How is this different from your newsletter?
One practical idea, every week
Written for owners, directors and marketers in care. Each edition gives you one thing to do that week, one example of it working and one question to ask your team. No spam. We're too busy filling empty beds.
Let's talk about email marketing
Tell us about your homes and what you have tried. We will say plainly whether this service is the right place to start, or whether something else would move occupancy faster.