Background
Visual examples from the work sit here: website pages, campaign assets, photography.
An independent nursing home with a strong reputation among local professionals and a website last updated several years earlier.
The challenge
Families arriving on the website could not tell what care was offered, what it cost or who to call. Enquiries came almost entirely by referral.
What we found
- The site had no fees guidance and a single contact form with no follow-up
- Stock imagery gave no sense of the home
- Search visibility for nursing care terms in the area was minimal
What we did
- Messaging framework based on conversations with staff, families and referrers
- New website with real photography, fees guidance and clear enquiry paths
- Search set-up and Google Business Profile optimisation at launch
Results
Clearproposition and fees guidance on every pagefrom launch
Trackedcalls, forms and showround bookingsfrom launch
Directenquiries from families who found the home onlinewithin the first months
Results are reported with timeframe and context. We do not publish figures without client approval.
Our approach to marketing had been scattergun at best and we didn't have a clear goal or message. Now we have both.
Alex MacFarlane, Director
What happens next
The home has joined the ongoing partnership for SEO, content and enquiry support.
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