Every week we send one practical thing that care marketers can do in under an hour. This is a sample edition so you can see what to expect.
This week: your 'services' on Google
Open the Google Business Profile for one of your homes. Scroll to services. If it is empty, or says 'Care home' and nothing else, you are missing the single easiest visibility improvement available. Add every care type you are registered for, in the words families use.
One example
A group we work with added 'dementia care', 'respite care' and 'nursing care' as services to four profiles. Within weeks the profiles began appearing for searches they had never shown for before. No new content, no budget.
One question for your team
When a family calls and asks 'do you do respite?', what does your team say? If the answer is different from what your website and profile say, fix that today.