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Home / Insights / Webinar and video

Webinar recording: attracting self-funding families in a tough market

A 40-minute recording with Sally Rasmussen on positioning, fees transparency and the enquiry journey. Slides available.

Webinar and video image

In this recorded session Sally walks through the three places self-funding growth stalls, with examples from care groups across the north of England.

What is covered

  • Positioning: why 'compassionate care' is not a reason to choose you
  • Fees transparency: what to publish and how
  • The enquiry journey: where interest is lost and how to see it
  • Questions from the audience

The video sits here on the live site. Slides can be requested by email.

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